May 2nd, 2013 by Kyle West
This morning at 10:46AM EST your website was dramatically improved. It’s faster, it’s easier to find parts, messages are more clear, and it’s better optimized for SEO. You’re going to sell even more parts.
We’ve made changes that are sure to help your customers find the parts they are looking for as quickly as possible.
<h1>tags have been optimized for better SEO.
This page has long been the bane of Matt’s existence and today we replaced it with a much better version.
Gone is the all-text page with links to subcategories. In it’s place we show all the product groups within that category with filters on the left to narrow by subcategory, brand, and vehicle. Once you start filtering, you can also remove the filters to see more parts.
You may now select and link to a particular vehicle with a SEO Friendly URL like
On top of that we’ve replaced the old vehicle page with a new one that gets your customers right to the parts.
One of the easiest ways to get customers to the parts more quickly is to put more parts on the page. We didn’t add any extra parts to the page, but we replace the old list-style layout with a new grid layout to get more products to the top of the page. In the old version I could see 5 parts before having to scroll. In the new one I can see 16!
When your customer lands on a product page without selecting a vehicle, your site will prompt him to select his car.
Once, he does we’ll send him right to the part he needs or show a list of available parts when there is more than one.
If you customer is looking at a product, selects a vehicle, and finds out it won’t fit your site now shows a link to parts that will fit his vehicle.
<title> tags and
<h1> tags have been optimized for better SEO. They update based on which page the customer is browsing and what filters are selected.