September 19th, 2017 by jasonlancaster
Online parts consumers often expect to use a year, make, and model lookup tool to find parts that will fit their vehicle. Then, when they order the part(s), they expect their fitment to match the search criteria. This feature is one of keys to auto parts ecommerce success, but unfortunately this feature also requires a massive amount of data to function correctly.
What’s more, often times the lookup needs to be more specific than just year, make, and model. In most cases, part fitment is determined by trim level, wheelbase, engine, transmission, etc. The search tools (and supporting data) can get surprisingly complex.
September 12th, 2017 by jasonlancaster
If you’re in the business of selling auto parts online, pricing your products for sale ought to be easy. You know how much a part costs, and you just set a price based on profit margin and competition. Simple, right?
The answer, of course, is “No.” Manufacturers often have policies that specify retail pricing, and failing to follow these policies can be trouble. What’s more, it’s not always easy to figure out your part cost because different companies use slightly different terminology.
The article below is an attempt to define common pricing terms and talk about pricing strategy. If you’re new to auto parts ecommerce – or trying to understand why some terms mean different things to different people – this article is for you.
August 28th, 2017 by jasonlancaster
Selling auto parts on eBay or Amazon (or other marketplaces) offers a lot of promise. Amazon and eBay sellers who’ve mastered these systems can sell millions of dollars worth of parts every year. Even though the margins are often small, a small percentage of a big number is usually a good thing.
Of course, there are pitfalls too. When you’re selling on the world’s largest auto parts ecommerce website, a small mistake can cost thousands of dollars. There are marketplace rules that must be strictly followed, feedback requirements that can be onerous, and of course, stiff competition.
Our goal with this post is to help parts retailers understand the pros and cons of selling auto parts on Amazon, eBay, or some of the other marketplaces like them. Read the rest of this entry »
April 26th, 2013 by Kyle West
Google recently sent out an alarming messages to thousands of its Webmaster Tools users. If you received an email stating that “Googlebot can’t access your site” it’s safe to ignore for now. Google is having some issues today.
Google’s Matt Cutts posted the following a little bit ago. Read the rest of this entry »
September 5th, 2012 by Kyle West
The guys over at Redline360 did some “unscientific research” and put together a nice infographic showing the largest forums along with some demographic information. VWVortex is the largest based on users, while (surprise, surprise) BimmerForums ranked highest in the wealth category (along with NASIOC).
March 2nd, 2012 by Kyle West
Facebook just released a major update to pages. Have you updated your page yet? We have. These new pages are huge for businesses that have something cool to show off. Our industry oozes cool stuff to show off – I bet you’re working on something awesome right now. Take an hour this weekend and let the world know about it.
November 17th, 2011 by databot
Here’s a simple and cost effective way to register a domain, setup
@yourdomain.com email, acquire a dedicated phone number, and setup an analytics tool for free. I know you may be thinking Tom has been hanging out with Matt and the Data Guys getting high on spreadsheets, but I’m serious. These next four steps lay the groundwork for your success online.
September 6th, 2011 by Kyle West
If you are using Google Product Search you must login to the Google Merchant Center before September 22nd and configure Tax & Shipping. Google will remove your items from Product Search if you have not configured Tax & Shipping before September 22nd. No changes are required in your RPMWare account.
April 20th, 2011 by Kyle West
I have sold, or helped others sell, tens-of-millions worth of parts online. Because of that experience I’m frequently asked “how do I grow my online sales?” There is no silver bullet, but there are two fundamentals you must know and master. Without these, nothing else matters.
February 10th, 2011 by databot
I’m thrilled to announce something many of you have been requesting for quite a while: the RPMWare Marketing Toolkit.
RPMWare is in business to help you succeed. The Marketing Toolkit is a collection of tools we’ve put together to help you compete online. You’ve had sitemaps, enhanced sitemaps, SEO friendly URLs, and SEO extensions for quite some time now. Today, you have access to product data feeds. Read the rest of this entry »